The first true Cartier wristwatch,In 1904, the Brazilian aviator, Alberto Santos-Dumont complained of the unreliability and impracticality of using pocket watches while flying to his friend Louis Cartier. Cartier rose to the challenge, designing a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. Thus, out of this timeless design, the "Santos" was born. This was the first men's wristwatch. Jeweled wristwatches followed soon after in 1906. In 1910, Louis created and patented the deployant folding clasp. 1917 saw the introduction of the famous Cartier Tank watch. Long regarded as the single most important and influential watch design of the 20th century, the distinctive timepiece was designed in tribute to the Allied Tank commanders who helped defend France during World War I.

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